(now a word from our sponsors) The average “face to face” sales call in industries (across the board) is $420 per call and the average number of calls to yield a sale is 4.2…Mistakes are very costly. There are increasing malpractice and sales market conduct lawsuits with higher monitory awards. The internet is confusing prospects […]
Archive for systems
September 28, 2011
The more we hear, the more we read, the more we write, the more it proves out the wisdom and practicality of timeless Biblical passages…more specifically, the book of Proverbs. Considering today’s individual, business, foreign, governmental and political landscape, it could prove to be beneficial to our POV (point of view). Even the best management, […]
June 29, 2011
Ernst and Young, among other accounting firms, are announcing that they are hiring…yes, in this economy. A Fox financial news commentator suggested it was because of all the recent corporate fraud, corruption, corporate bond ratings, stock prices, SOX, etc., but one of the primary functions of larger accounting firms is auditing. Audit definitions and synonyms: […]
February 23, 2011
Part One Sector: Sales&Marketing Jeff Fox, in his excellent book, MARKETING SUPERSTAR has several transferable marketing concepts that would be easy to adopt. One that seems to be obvious, yet often overlooked, is the principle of “Dollarizing.” Simply put, every aspect of the marketing process should have a price tag as to value, ROI, cost, […]
February 16, 2011
What was Your Deciding Factor?
Posted by Ernest FalknerIn other words, what was the line, the word, the evidence such as: A Written Guarantee Real Time Examples Research Studies Personal Testimonials Facts and Histories Provable Superiority of Product/Service The Unique Selling Proposition Others What was it that convinced you to decide? We must go through this scenario a zillion times each day, but […]
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© 2023, Ernest Falkner+Company. All Rights Reserved.