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Archive for MODEL

July 28, 2014
Filed Under Action Commitment Discovery Solution

“Will You Double Down” or “Double Up?”

Posted by Ernest Falkner

Doubling down, by it’s nature, can be a stubborn and obstinate position to embrace. So, why do many adopt this offensive/defensive stance? Discovery Questions: Why does anyone adopt this position? What does it really mean? Is this a wise leadership strategy? Is this position driven by a deeper fundamental agenda? Is this a form of […]

September 28, 2013
Filed Under Action Commitment Discovery Solution

From Dufnering to Sethnering

Posted by Ernest Falkner

Discovery As an Auburn grad, the visual of Dufnering [Jason Dufner, pro golfer] brings back images of a long frat night of partying and consequent complete melt down in the back halls (like a raw oyster laying on the half shell). Beauty. On the other hand, Sethnering [Seth Godin, pro marketing expert] is the positive […]

August 15, 2013
Filed Under Action Commitment Discovery Solution

Until We Witness the Death of These Slogans…

Posted by Ernest Falkner

Discovery August 2013 We are inundated with every conceivable message source at all times. The digital world of hardware and software is compounding on an exponential basis. So, one could logically assume that hack ads would be long gone over the airways. Current TV Ad: Car salesman shaking a fist full of cash laughing and […]

June 21, 2013
Filed Under Action Commitment Discovery Solution

Know When To Quit

Posted by Ernest Falkner

Discovery You have seen it repeatedly. Someone is trying to persuade, convince or sell you something, and they simply do not know when to cut it off. Their conviction and force is overwhelming and often annoying. You can feel stuck and helpless. Commitment Generally, when someone does not know when to quit, they are doggedly […]

June 7, 2013
Filed Under Action Commitment Discovery Solution

What Makes Us Tick? What Makes Us Sick?

Posted by Ernest Falkner

(Makes Us Tick / Examples) Hope Light Truth Inspiration Goals Connectivity Intuition (Makes Us Sick / Examples) Lies Negativity Oppression Darkness Despair Hopelessness Loss Discovery Time to evaluate our thinking and decisioning? Commitment Pledge to become more effective in today’s environment. Solution Carve out the “sick” thoughts…sew in the “tick” thoughts. Action Do it now […]

May 31, 2013
Filed Under Action Commitment Discovery Solution

A Barking Dog Sounds the Same in Any Language

Posted by Ernest Falkner

How does that happen? Why is that significant? Discovery I was watching a golf tourney that was being played in Singapore China, and in the background, a dog was barking. Ironically, it sounded much like my neighbor’s dog here at home. The following week I was watching another tourney played in Melbourne Australia. Oddly another […]

March 19, 2013
Filed Under Action Commitment Discovery Solution

She May Not Be Who She Says

Posted by Ernest Falkner

Discovery “Absolutely Guaranteed for Life” “Never Before…Never Again” “Bigger…Brighter…Stronger” “Always…Everyone…Anytime” How many times have you fallen for an alluring and magnetic headline or statement that is to good to be believed? With smart gadgets constantly in your hand, how can you avoid it? Today, she may look great…but without PhotoShop (or another app)? Commitment The […]

March 5, 2013
Filed Under Action Commitment Discovery Solution

In Case of Fire (Break Glass)

Posted by Ernest Falkner

When is the last time you saw a glass faced box in a hall with the sign “in case of fire”? Growing up, we saw them in schools, restaurants and in just about every public facility. There was a sense of control attached to it. It became an icon for help in an emergency situation. […]

February 19, 2013
Filed Under Action Commitment Discovery Solution

Completely Sure and Completely Wrong

Posted by Ernest Falkner

Discovery We all know them…family, friends, associates and countless others (maybe even me). Their mantra is often “I know what I’m doing, so get out of my way.” In other words , they are totally sure and yet, provably wrong. While it may seem gifted to be so clairvoyant, it begs the question of how/what/where does […]

February 6, 2013
Filed Under Action Commitment Discovery Solution

Should You Rethink the *MODEL?

Posted by Ernest Falkner

At the core of the book Zillion Dollar Thinking, is the MODEL for making objective decisions. It was designed to be a simple, effective, memorable, repeatable and transferable concept. The research behind this formula repeatedly showed that most attempts to build a decisioning process were buried in confusing, complicated and lengthy forms. The continuing question […]

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