In the book, Zillion Dollar Thinking, the “Forward and Fast Forward” chapter sites the American International Toy Fair of 2004 (over ten years ago). The comparison was how far we have advanced from the Magic Eight Ball of the 1950’s.” The alarm was how artificial intelligence, fuzzy logic and psychographic profiling was quietly being embedded […]
Archive for model steps
February 24, 2015
September 28, 2013
From Dufnering to Sethnering
Posted by Ernest FalknerDiscovery As an Auburn grad, the visual of Dufnering [Jason Dufner, pro golfer] brings back images of a long frat night of partying and consequent complete melt down in the back halls (like a raw oyster laying on the half shell). Beauty. On the other hand, Sethnering [Seth Godin, pro marketing expert] is the positive […]
March 19, 2013
She May Not Be Who She Says
Posted by Ernest FalknerDiscovery “Absolutely Guaranteed for Life” “Never Before…Never Again” “Bigger…Brighter…Stronger” “Always…Everyone…Anytime” How many times have you fallen for an alluring and magnetic headline or statement that is to good to be believed? With smart gadgets constantly in your hand, how can you avoid it? Today, she may look great…but without PhotoShop (or another app)? Commitment The […]
February 19, 2013
Discovery We all know them…family, friends, associates and countless others (maybe even me). Their mantra is often “I know what I’m doing, so get out of my way.” In other words , they are totally sure and yet, provably wrong. While it may seem gifted to be so clairvoyant, it begs the question of how/what/where does […]
February 6, 2013
Should You Rethink the *MODEL?
Posted by Ernest FalknerAt the core of the book Zillion Dollar Thinking, is the MODEL for making objective decisions. It was designed to be a simple, effective, memorable, repeatable and transferable concept. The research behind this formula repeatedly showed that most attempts to build a decisioning process were buried in confusing, complicated and lengthy forms. The continuing question […]
December 4, 2012
Senior v Junior Decisioning
Posted by Ernest Falkner“Could brain changes may make older people more prone to scams?” “The findings appear to agree with what experts on scams and the elderly have long noticed, says Doug Shadel, Washington state director for AARP, a national grassroots organization that represents older Americans. He said scam artists have admitted in interviews that their main ploy […]
October 26, 2012
Tags that Decide
Posted by Ernest FalknerIf you will be exercising your voting right in the very near future, here are a few due diligence tags worth considering before you cast your decision: “The Latest Polls Say…” How many times a day do we see this headline? How many times is there full disclosure that describes the details of how a […]
October 10, 2012
What Will I Tell My Neighbors?
Posted by Ernest Falkner“Once someone makes a decision about your cause or your product or your resume, it’s almost impossible for you to persuade them that they may have been initially wrong. You’re no longer asking them to remake the first decision, you’re asking them to admit their decisioning error, which is a whole other thing. Compounding this, […]
September 25, 2012
When Opposites Attract
Posted by Ernest FalknerA short list of opposites can help us make a major point in decisioning. These are actually decisions on auto-pilot. Opposites War – Peace Black – White Start – Stop Good – Evil Begin – End Life – Death Bondage – Freedom Hot – Cold Night – Day Finite – Infinite Even though these are […]
May 21, 2012
This headline is a book title that is fitting in today’s environment even though it was written over 40 years ago. The author, Josh McDowell, has been instrumentalin challenging the baseline of how to decide on critical life questions. His testimony describes how he set out to refute and rebuke this core belief question, and […]
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© 2023, Ernest Falkner+Company. All Rights Reserved.
© 2023, Ernest Falkner+Company. All Rights Reserved.