Before you start writing original copy, and you are looking at a fresh, blank white screen (or paper), it can be downright intimidating. It is much like what a pro golfer faces when they stand over the ball with a long, tight important shot. When the time comes to execute that shot, the seasoned pros […]
Archive for model process – Page 3
February 20, 2012
January 23, 2012
What Think Ye?
Posted by Ernest Falkner“What think ye” is a confounding question that goes all the way back to Biblical days. It was meant to be definitive and even divisive. To be such a simple question, it squarely provokes the reader to form a concrete decision on a given subject. The real issue today is how one arrives at decisions […]
January 13, 2012
A Paradigm Shift We have seen it countless times. A person will hang on to a decision, relationship or position with complete disregard of the warnings, indicators or reality. Often, they get snared in the twilight zone of “wishful thinking.” Why is that? What is universally absent? The “gold standard” within the book Zillion Dollar […]
January 9, 2012
“Live Bait and Fine Art”
Posted by Ernest FalknerI saw these words on a hand painted sign in front of a rural general store years ago. The image contrast was as clever then as it is today. I believe that is common to things classic and unique. While it may seem that these two opposites would be virtually incompatible, obviously the owner did […]
January 4, 2012
Overt or subtle, it’s all the same. A lie is a lie, and the truth is the truth (absolute opposites). It is a white hot issue, especially in the current climate of corporations, politics, world order and the influence on our individual freedoms. Who can or will you trust? It is a vital decision. If […]
November 7, 2011
You think you are facing yourself as a simple reflection only to find that you are being observed as the subject of a two-way mirror. What’s the point? The analogy here is that, often when you make a decision, you believe that you are deciding in a vacuum…just you and your decision. But, in this […]
November 2, 2011
You have just decided to purchase a business, merge with another company or invest in someone else’s company. Exciting, isn’t it…but wait? You have probably been busy learning the business, talking to the seller about the operation, conducting market research and planning on how you can run it more profitably than the previous owner. It […]
October 17, 2011
In golf, a mulligan is a “do over” where the first shot does not count. In communication…when the decision leaves your lips…and you immediately want to take it back…you want a verbal mulligan. Mulligans are granted in golf every day…unfortunately, they are not the norm in decisioning and communication. Is there an alternative? Maybe it’s […]
October 13, 2011
We’ve all been there: Dinner becomes a pyramid pitch (Amway, etc.) Brother in law’s latest venture (who wants your investment capital) Divorce/separation announcement (or other) Coming “out of the closet” (over anything) A declaration is announced (position, party, choice, etc.) Position of beliefs becomes aggressive (religion/politics/values) Any other decision that will be life (or lifestyle) […]
October 5, 2011
MSN Money Author lists five decisions that determine whether you’ll be rich or poor as follows: 1. Marriage 2. Home ownership 3. College education 4. Self-employment 5. Choosing to save Here’s his take: 1. Married people tend to accumulate higher net worth together. But if they divorce, then finances can be devastated. The key is […]
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