Often, the difference in winning/losing or success/failure is minuscule. It can well be the key to short and long range achievement. But, how often have you employed or been the victim of the Slight Edge Principle? Think on these (a short list…today): Racing>Photo Finish (Racing of all types) Sport Fishing>Depth and Range Finders-Lure and Equipment […]
Archive for dollarized
(Even if You Are Not in Selling) For those of us who were fortunate enough to have a valuable mentor who continued to keep us challenged, here is a memorable quote charged to me that has cemented to this very day: “Make sure that the first sell you make today is on yourself” Question: Why […]
Part One Sector: Sales&Marketing Jeff Fox, in his excellent book, MARKETING SUPERSTAR has several transferable marketing concepts that would be easy to adopt. One that seems to be obvious, yet often overlooked, is the principle of “Dollarizing.” Simply put, every aspect of the marketing process should have a price tag as to value, ROI, cost, […]
According to market research, the average “face to face” sales call across all industries is $420 per call and the average number of calls to yield a sale is 4.2. That said, it is more vital than ever that every detail of a sales call is zipped up to perfection. Because… Mistakes or omissions are […]
