When is the last time you saw a glass faced box in a hall with the sign “in case of fire”? Growing up, we saw them in schools, restaurants and in just about every public facility. There was a sense of control attached to it. It became an icon for help in an emergency situation. […]
Archive for decisions
November 7, 2011
You think you are facing yourself as a simple reflection only to find that you are being observed as the subject of a two-way mirror. What’s the point? The analogy here is that, often when you make a decision, you believe that you are deciding in a vacuum…just you and your decision. But, in this […]
October 11, 2011
That slogan used to be the icon for selling income replacement insurance. It was the concept of protecting and replacing one’s income in the face of a disabling incident (sickness or accident). The premise is that one’s ability to make an income is their most valuable asset and needs to be insured. Many managers will […]
September 27, 2011
Decisioning in Seconds
Posted by Ernest FalknerTwo Seconds The Two-second rule is a rule of thumb by which a driver may maintain a safe following distance at any speed. The rule is that a driver should ideally stay at least two seconds behind any vehicle that is directly in front of the driver’s vehicle. It is intended for automobiles, although its […]
September 12, 2011
THINKING TOOLS By Dr KAMAL JIT SINGH An innovator can unveil the uncertainty and mysticism surrounding an idea if the facts, assumptions, perceptions and opinions are properly evaluated. The sole aim of the innovator is to generate profit from a novel or creative idea. To do this, he first examines and studies the landscape that […]
July 13, 2011
Why They Buy (Or Not)?
Posted by Ernest Falkner“Life insurance might be the only insurance you’re guaranteed to need someday, but that doesn’t mean it’s easy to sell. You can have prospects who fully acknowledge they need more life insurance, but still don’t buy it because they think it’s too expensive, didn’t understand it, or maybe they just procrastinated and want to think […]
February 15, 2011
Is it a Decision or a Habit?
Posted by Ernest FalknerWhen you go to the store, and you are confronted with brand choices, do you put that box (e.g. cereal) in your cart based on the brand and benefit? Or, do you ignore any conscious decisioning and make your selection based on habit? The reason that may be important is because of the tendency to […]
February 18, 2010
Herd Thinking (Mentality)
Posted by Ernest FalknerHerd mentality describes how people are influenced by their peers to adopt certain behaviors, follow trends, and/or purchase items. Examples of the herd mentality include the early adopters of high technology products such as smart phones and iGadgets, as well as stock market trends, fashions in apparel, cars, home décor, etc. Social psychologists study the […]
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