Discovery As an Auburn grad, the visual of Dufnering [Jason Dufner, pro golfer] brings back images of a long frat night of partying and consequent complete melt down in the back halls (like a raw oyster laying on the half shell). Beauty. On the other hand, Sethnering [Seth Godin, pro marketing expert] is the positive […]
Archive for acres of diamonds
May 21, 2012
This headline is a book title that is fitting in today’s environment even though it was written over 40 years ago. The author, Josh McDowell, has been instrumentalin challenging the baseline of how to decide on critical life questions. His testimony describes how he set out to refute and rebuke this core belief question, and […]
April 4, 2012
“Success, Motivation and the…”
Posted by Ernest FalknerBack in the early days of selling, and after a black tsunami wall of negativity, I was desperate for help. I was at the point of introspection. Sound familiar? Fortunately, a fellow salesperson pointed me to a book: SUCCESS, MOTIVATION AND THE SCRIPTURES Written by: William H. Cook Back then, my first question was “what […]
December 2, 2011
Q. Volatile economies will come and go, but were we made simply to respond to economies, or to inspire and contribute to our fellow man? A. There is a fundamental maximum in marketing designated as your (individual and/or corporate) USP…namely Unique Selling Proposition. It’s the unique advantage that you bring to the equation that only […]
August 22, 2011
A Green Job?
Posted by Ernest FalknerAs a follow up to a previous post (Why We Don’t Buy Green Bananas Dated 4-22-11), it explained why the older folks may avoid the green ones, but maybe why you as a salesperson should consider how to put them to profitable use…let me explain. For those who believe that “decisioning is the new selling,” […]
August 1, 2011
Creatures of Habit
Posted by Ernest Falkner(and the Habits of Creatures) “People do not decide their future…they decide on their habits…and their habits decide their future.” Mike Murdock Good habits are hard to make…bad ones are even harder to break. Maybe that’s why we are often referred to as: “Creatures of Habit.” As blogged earlier (ZDT Post dated 10-21-10), in his […]
April 12, 2011
Filed Under Discovery
Ali’s Decision Sans Technology
Posted by Ernest Falkner“Had Ali Hafed remained at home and dug in his own cellar, or underneath his own wheat-fields, or in his own garden, instead of wretchedness, starvation, and death by suicide in a strange land, he would have had “acres of diamonds.” For every acre of that old farm, yes, every shovelful, afterward revealed gems which […]
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© 2023, Ernest Falkner+Company. All Rights Reserved.