“I transferred to Europe only to find that I could not ‘solicit’ new business…the MODEL™ System and process literally saved my bacon…you will want to hear this story” Click here for the ZDT Blog entry about this success story.
M.S.G.
Capital Markets Specialist
Formerly of London, England
“Like me, you have probably seen scores of systems, theories and programs. What struck me about the MODEL™ System is the logical structure, simplicity and effectiveness. In fact, I, along with our staff here, use this model in the myriad of decisions we face in our organization. Moreover, it’s Biblical and most practical.”
T.P. Founder for 30 Years
International Non Profit Organization
“The issue is that most people do not have a formalized method of solving problems or making sound decisions and many times, that keeps them from making any decisions at all. Without a sound formula, it’s a miracle that any decisions are made that are reliable and will stand the test of time and scrutiny. The illustrated MODEL™ System has stood the test of time and much scrutiny.”
J.B.
Birmingham, AL
“I think that’s absolutely brilliant! (The MODEL™ that is)”
P. H.
Graphic Specialist
“The MODELTM System assists in the development of a systematic and consistent approach to effective decision making. The MODEL™ System leads its user to identify and quantify core issues, while removing much of the distracting “noise” that can strain the decision making process.”
J.D.M.
Strategic Distribution Specialist
Fortune 100 Financial Services Company
“I am a tentative decision maker sticking my toe in and only proceeding if the water is warm. Often this works fine, and minimizes risk. I will now consider this the “opportunity” exploration part of the triangle and move past it to “commitment” deliberately. Thanks for this great tool. I find its principles working into my thinking processes.”
S.M.
Book Owner
“This book and the MODEL™ System concept has changed the way I will approach decision making for the rest of my life. I am giving it as a gift to anyone, friend and family who seeks my advise or counsel. It truly could change their life forever.”
J.B.B. III
President
TBA Companies
“As a practicing attorney for the past 20 years as well as an instructor of law, I was very impressed with the book and concept. I was pleased to see the depth and focus needed in step one to establish an opportunity . . . more particularly . . . the parallel of “due diligence” that is required in most areas of the law. I have found the book’s framework for critical thinking to be extremely useful in the area of trial preparation. Overall, I would have to give the MODEL™ System approach a grade of A+ and would recommend this book to my law students to help them sharpen their skills for analytical and logical thinking.”
J.C.R.
Attorney at Law, Polson+Robbins, P.C.
Professor of Law, Birmingham School of Law
“Ernest Falkner, III and I have known and worked with each other on many projects since 1998. Ernie, as he is known to his colleagues and friends, is both an innovator and a strategist, capable of addressing a business challenge and turning it into an ‘opportunity’ to realize increased profits.”
J.F.K.
Taxation Specialist
Attorney at Law and CPA
Large Regional Law Firm
“Your concept, if developed properly, should be a platform that could last far beyond our annual event. As I mentioned in one of our meetings…EF+CO has created a marketer’s dream with your concept…I look forward to how far we can go with this program. Thanks again for this exceptional idea.”
C.P.
Divisional Director
Large Regional Health System
“I have made a lifetime study of systems and processes, and the MODEL™ SYSTEM created by Ernest Falkner and Company comes as close to infallible as I’ve ever seen…”
N.S.
National Insurance Trainer/Specialist
Insurance and Financial Services Sector
“Most importantly, repeating your marketing ToolKit presentation to only one of our systems was the striking point for them to initiate a “Seamless” program that has the potential to save them over $1,000,000.00. I’m not sure what the total value or price tag we could put on the total impact and buy-in of what this system will be, but you have certainly positioned us where we needed to be with a repeatable and professional marketing process. Your creativity is working, and we hope others will tap into your talents…”
S.R.M.
Vice President
National Hospital Association
“As you can see from our letterhead, we are still using the brand you designed for us in the seventies. We have done many different things to market and advertise our company since then. Certainly, this has been our single best investment. I am still proud of it, and I believe it is as fresh and effective today as it was the day you first showed it to me.”
L.C.
President
Major Office Supply Company
“Qualifying for the Million Dollar Round Table is no small accomplishment. But you are among the elite who have achieved what only few dare to even dream. You are a 25-year member as well as a Life Member. You are now a member of the Quarter Century Club.”
B.H.A.
President
Million Dollar Round Table
“Ernest (of EF+CO) has the unique, God-given ability to understand an abstract idea and communicate it in a concrete way. What he does is truly grasp what you want to accomplish, help you define it more accurately, and then put it in a form that can be seen and heard. He is truly gifted to assist companies and organizations identify themselves to their constituency and potential markets. I highly recommend him.”
S.F.
President
International Non-Profit Organization
“When we were shown by EF+CO what our brand/image and the ultimate effect has on our partners and various audiences as being vital to our core message…we listened and responded. EF+CO is a member of niche strategic alliance groups. As such, they are able to deliver the complete package of marketing specialties…I would put them up against anyone around here. As a professional, I believe Ernie has no equal in his field of specialty. Without hesitation, I highly recommend him.”
T.P.
International Founder/President
Worldwide Ministry Organization
“Your ideas helped us to sell our program to those who saw it. I have too often seen presentations that sounded good, but a day later I could not remember the key elements of the presentation or product. With the ideas you generated, I know that this product can save us millions of dollars. The effectiveness of presentations could be markedly improved with the use of your innovative concepts. Thanks for all your help!”
L.B.C.
Corporate Director
Major Health Organization
“The MODEL™ System provides a logical, thorough, yet simplistic methodology for making sound decisions. Interestingly, this model can be applied to virtually every important consumer retail and business decision making process…The MODEL™ System assists in the development of a systematic and consistent approach to effective decision making. The MODEL™ System leads its user to identify and quantify core issues, while removing much of the distracting “noise” that can strain the decision making process.”
J. D.M. MBA
Specialist
Fortune 100 Financial Services Firm
“Ernie:
- As per our discussion, our coaching/strategy engagement generated the following results:
- A game plan/road map for execution,
- A forum to analyze system, process, and results with a knowledgeable 3rd party, who provided an experienced perspective,
- Measurable results based on the primary and secondary metrics that we sought to execute.
- Based on our results, I would strongly recommend you and your services to anyone who is interested in implementing either/both a model system to make well-structured decisions, and/or is seeking to implement and execute a system/process to improve results.
- Thank you for all of your help.”
J.D.M., MBA
“Dear Mr. Falkner,
I just wanted to take some time to leave you some input regarding the Zillion Dollar Thinking™ Publication. I am a busy mother of two young children and my time is very limited, I hope this speaks for how much I value this publication, having taken the time to send you this. It has helped me make many excellent decisions in my life. Not just in regards to finance, but also personal relationships. I strongly support this method and would recommend it for everyone to read. The approach to the method is simple, fast, and very easy to understand. I wish you the best of luck and look forward to more helpful publications in the future from this company.
P.S. I keep it by my bed at night.”
Sincerely,
K.R.C.
Birmingham, AL (Resident and Mother)