Harvard Business Review

Radical you say? HBR generally invites heavyweight contributors to post. Interestingly, the subject of decisioning usually gets a yawn until one tickles the techniques of facts verses feelings (objective vs. subjective decisioning) as witnessed here.

It seems that the pot has been stirred with this author’s post (please review the numerous comments). What continues to surface is the defensive position that some take when instinct, intuition or feelings is their only response. When this is their singular methodology, one could speculate that the real reason for this position is that objectivity and genuine discovery takes way more effort and research than mere intuition and gut feelings.

Common sense and basic reasoning should tell us that (given time considerations) decisioning could at least be sharpened with a 50/50 mix of objective and subjective thinking.

Further, when in a group situation, each individual will have their own set of feelings and biases which would be difficult to corral into one actionable solution (the larger the group…the harder the decision). It would seem that a group dynamic scenario would tend to prove the point that some degree of a model, outline, standard or criteria would be preferable over a crowd of diverse gut feelings?

As stated several times in our ZDT Blog, the goal is not to convert anyone to a certain brand of thinking, but to offer and encourage a balanced approach in developing a decision which includes objective and subjective input…one decision at a time. Again, the more important the issue, the more vital is the need for the most effective decisioning possible.

 HBR Author, Article and Credits:


As always…you decide.

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