When you go to the store, and you are confronted with brand choices, do you put that box (e.g. cereal) in your cart based on the brand and benefit? Or, do you ignore any conscious decisioning and make your selection based on habit?
The reason that may be important is because of the tendency to let that same template (MO) repeat itself in other more important areas of our lives. It may be kin to making decisions on auto-pilot…how safe is that?
These links are only a sampling of topics that explore the idea of habit over conscious decisioning.
Procrastination: Habit or Disorder?
Decision Making: Implications for Prevention Programs
How to Kick the Habit of Over-Simplified Thinking
Consensus Decision Making
How to Develop the Habit of Definite Decision to Overcome Procrastination
The key here is that unless the spotlight is placed squarely on this subject, the potential is for habits (good and bad) to have a stronger influence and resulting consequence than we are aware.
This subject is definitely worth your (and our) continued due diligence.