Taking Common Sense to a Higher Level If not how…what?If not you…who?If not now…when? Discernment is the “the act or process of exhibiting keen insight, prudent judgment and wise decisioning.” Here we go. The political, partisan, and herd leaders are in full swing. For the next several months, we will be smothered with town halls, […]

Please judge the following blog template and our ZDT application in evaluating this growing decisioning dilemma: *Q.T. What is the target audience’s pain, predicament, or problem (discovery/due diligence)? “Unbelievable, Confusing, Baseless, Repeatedly, Condescending, Immediacy, Untruthful, Cold Hearted, Threatening, Scare Tactics…” Some or all of the above adjectives easily describe today’s car salesmen, news reporters, many […]

America once issued a 5-cent bill…Today we may need to consider a Zillion Dollar Bill?

“If con is the opposite of pro, is congress the opposite of progress?”“If electricity comes from electrons, does morality come from morons?”“Why is it that our children can’t read a Bible in school, but they can in prison?”

Average number of people airborne over the U.S. at any given hour: 61,000. Worldwide, and since the first flight…Zillions.

Sector: Sales&MarketingPart Two Point Seven: “It is more consultative than ‘hard selling’ in delivery and presentation” It is provable that the buying public has little appetite for high pressure, manipulative or suspicious sales techniques, and the resistance is growing greater by the day. Dollarized: How many lost sales in your industry sector and/or your organization […]

“A bowling pin only has to tilt 7.5 degrees in order to fall down. Just think how many strikes were lost by a fraction of one degree…Zillions?”

Before 1850, golf balls were made of leather and stuffed with feathers…A zillion dimples later…Professionals are averaging 300+ yards of driving distance. Amazing.

Dog food is the most profitable food on the market. People spend four times as much on dog food as they do on baby food…Woof, Woof to the zillionth biscuit.

Americans eat 18,000,000,000 hot dogs a year…since the first dog (worldwide)…Zillions.